You Buyin' This?
30 years of insight in less than 30 minutes. Your weekly dose of Sales, Marketing, and questionable life decisions.
You Buyin' This?
Why Sales and Marketing must harmonize on ideal customer profiles in 2025
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Eric Shaver & Jake Eisbart
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Season 1
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Episode 14
Closed deals begin with tailoring your content, message, and pitch to attract the right prospect. In this week's episode, Eric and Jake prove why it's essential for sales, marketing, AND CMO’s and CRO’s to collaborate from the VERY beginning when building out and targeting ideal customer profiles.
Time travel is discussed.