Gallows sales humor on LinkedIn is at an all-time high.  Influencers are coming out of the woodwork selling “the way” to that 7-figure income and sure-fire techniques, tips and tricks to get that meeting or close that deal.  When sarc...

OK…let’s see if we have this right.  It is only early March and the businesses that we are selling into this year are juggling concerns over increased raw material and operational costs, supply chain disruption and diversification, export ...

When a prospect tells an AI BDR “you’re a good bot!”, it’s time to worry. When a prospect starts giving an AI agent more than they would ever give a BDR or Salesperson on a cold outreach, it’s time to apply to Dentistry school.  Bet...

The misperceptions that divide us are so often rooted in flawed assumptions. In this episode we uncover a gap between our organizations that most of us would assume wasn’t there.  The fact that this fixable problem hurts current FY ...

Accountability is the engine of success. Or maybe it's the carburetor. Either way, agreed upon terms can (a) save your sales and marketing a ton of heartache/burn and (b) align your goals from step one. It may sound like we are figh...

Our data cups runneth over, and yet we still seem to consistently come up short on the very thing that drives prospect to action. On this episode of YBT, Jake and Eric unravel an often-overlooked route in building a direct connection to the one...

Nothing drives focus quite like how we are paid.  Jake and Eric take on what might be the very thing that keeps our two organizations apart and debate the unifying force of mutual skin in the game tied to revenue performance. W...

In the age of deafening noise levels across digital channels, Jake and Eric turn to a tried and true and mostly forgotten communication medium that might just be the best place to drive incremental pipeline.Bonus content - Who wore it b...

The SaaS pendulum is swinging and just when we thought we had the answers, they changed the questions…so this seems like a great place to kickoff the year, tackling some of the fear, uncertainty and doubt that is in the ether. Bonus...

If any year needed us to burn a little sage, it was 2024. In this week’s episode, Jake and Eric try to make sense of the year that was…and wasn’t, and as duty requires, place our bets on what 2025 holds for us all. Bonus content:  Are you ...

On this holiday episode of YBT?, Jake and Eric celebrate the game-changers that they've worked with and their impact on how they do what they do to this day.

Closed deals begin with tailoring your content, message, and pitch to attract the right prospect. In this week's episode, Eric and Jake prove why it's essential for sales, marketing, AND CMO’s and CRO’s to collaborate from the VERY begin...

On an extra-medium sized episode of YBT, Eric learns in real time how marketing intelligence can change the game in account planning and execution for sales. James Bond and Indiana Jones also state their case to Freaky Friday you.

Jake and Eric solve the riddle as to how marketing and sales can create an upsell/cross sell engine after the deal has been inked. They also posit whether The Joker or Darth Vader would make a better hire.

Jake and Eric dive headfirst in how to sell and market in years of declining growth while untangling the difference between the Marvel and DC universes.

In this week’s episode we tackle the lead quality problem and how to start to fix it. Jake channels the Borscht Belt and wins a grammy. 

Jake and Eric throw real emotion at artificial intelligence to see how it will best serve sales, marketing, and our eventual robotic overlords. Be there the very minute Eric learns what "applied knowledge" means. 

Jake and Eric throw down on whether success comes more from optimism or pessimism. Bonds are tested and all time Saturday Night Live cast lists are built.

Why money must always come first, and the scourge that is "Pirate Face." 

Tempers flicker when Eric insists with love why all marketers should have sales training. 

Eric takes a sledgehammer to the old ways. Jake defends Flash Gordon.

Jake completes his creation: The Ideal Marketer. Eric accepts the fact that marketing and stalking are two independent activities.

Jake creates the ideal marketer. Eric pays too much for bagels.

Eric builds a sales Super Soldier. Jake questions Sylvester Stallone’s career choices.

Eric and Jake complement each other for 10 minutes then decide what the podcast is going to be about.