OK…let’s see if we have this right.  It is only early March and the businesses that we are selling into this year are juggling concerns over increased raw material and operational costs, supply chain disruption and diversification, export ...

When a prospect tells an AI BDR “you’re a good bot!”, it’s time to worry. When a prospect starts giving an AI agent more than they would ever give a BDR or Salesperson on a cold outreach, it’s time to apply to Dentistry school.  Bet...

The misperceptions that divide us are so often rooted in flawed assumptions. In this episode we uncover a gap between our organizations that most of us would assume wasn’t there.  The fact that this fixable problem hurts current FY ...

Accountability is the engine of success. Or maybe it's the carburetor. Either way, agreed upon terms can (a) save your sales and marketing a ton of heartache/burn and (b) align your goals from step one. It may sound like we are figh...

Our data cups runneth over, and yet we still seem to consistently come up short on the very thing that drives prospect to action. On this episode of YBT, Jake and Eric unravel an often-overlooked route in building a direct connection to the one...